first bit

README.md

@@ -1,3 +1,31 @@
 # platform-as-place
 
-part 2 out of the billion part series where i tell you to join the fediverse
+part 2 out of the billion part series where i tell you to join the fediverse
+
+# outline is a grandiose term
+
+* bad result
+* thesis: Don't treat a technology as a location. don't let platforms be places.
+* how this happens now
+* speculate on other?
+* reiterate thesis: here's how we do it right
+* good result
+
+
+## bad result
+
+tiktok, cringe. "ok... elaborate?"
+
+## thesis
+
+Don't treat a technology as a location. don't let platforms be places.
+
+## how this happens now
+
+People (other than me) are quite good at "acculturating", (but only when it's bad).
+
+## speculate on others
+## here's how we do it right
+reiterate thesis
+## good result
+

src/script.md

@@ -1,7 +1,61 @@
-# $REPO_NAME
+# platform as place
 
-incitement
+[discord message - simulate, from Bat] Why do you hate people on tiktok so much?
+*inhale*
+[Internet Comment Etiquette, the episode with P.T. Barnum] "when your.. *snicker*" "...? ...oh i get it, he's mentally retarded."
+
+I don't hate the group "people on TikTok". I hate people who contribute to tiktok culture.
+We should all make that sort of distinction - we should treat technology platforms as tools people use, rather than peoples' homes.
+
+Do not allow platforms to be places.
+
+## how we do it now
+
+I used to watch Idea Channel. Sometimes it really hit with some great ideas. 
+[ideachannel] //TODO: something about Home Forums. maybe the "internet dialects" episode?
+
+I don't know if people still have a feeling of a Home Forum. 
+
+[note] who cares, I doubt they've brought back the eponymous Links anyway
+I won't bore you with mine, but I'll say that even now I feel like it should be "NWS" instead of "NSFW". 
+"So what?" you may say. "Cultures emerge, something something diversity etc". 
+
+### slang is [vertically challenged] for [abbreviated] language
+
+I mentioned the acronym NWS before - I would argue that's slang. We might know some tiktok-slang - how about the euphemism "accountant"? or "unalive"? It's a subcategory of slang called algospeak. Saying the word "murder" worries platform owners that you'll offend the delicate sensibilities of shareholders, so tiktok censors the concepts they don't want you to discuss
+[some kind of graphic, "things that I imagine are obvious" for the following 2 points]
+At the risk of starting an internet argument, censorship is bad, and stopping you from saying something is censorship.
+
+### example as a service
+
+how about an example from software - the most irritating phrasal template, "as a service".
+
+simple version for any of you griddle critters who touch grass: 
+[fast]
+when you make some software thing for people there is inevitably a stack, like this one.
+[image of infra stack]
+you would buy these things, and then have them. what a concept.
+[as I mention a thing the vendor controls, have some sort of hellish black spike, or maybe eldritch tentacle, wrapping around an item and dragging it back away]
+what if you gave money to the vendor, repeatedly forever, and then they still didn't give you the networking, storage, servers, or virtualization? that's Infrastructure As A Service. 
+What if you were on this Infinite Payment model, and *also* the vendor didn't let you touch the operating system, any middleware, or the runtime? that's a Platform As A Service. 
+What if they owned your data and applications, too? That's Software As A Service.
+[exhale, back to normal speed]
+
+### are we happy yet
+
+With both of these, I intend to point out that once a platform owner has its hooks in you, you own less and less. 
+[show Fediverse Evangelism, the part where you migrate platforms]
+like I've said before, it would be better to switch to where there isn't a platform owner.
+
+but this is worse than that. Twitter users have been complaining about how it's dead, for real this time, for the majority of its existence. A constant cycle of the platform finding new ways to suck, people threatening to leave, and then not leaving. If you're a twitter executive, the message is clear: people will accept whatever you do to them, as long as you're slow enough.
+Youtube has the same pattern. Its history is a litany of shifting creators' adsense money over to copyright squatters, while encouraging worse and worse content. 
+Twitch, the company who built its business on South Korean Starcraft streamers and then pulled out of Korea because it's too expensive, might as well send everyone a handwritten note to say "leave our platform!" no one will. 
+
+It's the classic problem. On Youtube, you view Rumble as a place filled with undesirable exiles.
+[note] and to be fair... there's plenty.
+Likewise, Twitterati and Twitchists make up reasons for themselves to view their platforms' rivals' users as their own enemies. 
+That's a useful delusion for platform owners to exploit - if you think of yourself as a youtuber, it won't occur to you that you can try out existing on Vimeo - maybe it will be exactly the same. Maybe better?
+
+## what if we did it right
 
-## section
 
-text